The first thing that new prospects will encounter from your business is your NAME. Understandably, you already know the importance of what your name will be for your business’ brand and market image. This is highlighted even more when you bring your business onto Instagram (if you have not, read our article on WHY you HAVE to bring it onto Instagram here). Yet you are asking, “How can I choose an Instagram name that is PERFECT for my business and/or brand?”

In this article, we will discuss the three categories that all Instagram accounts fall into. Then we will look at the nine steps to implement so that you will know how to choose an Instagram name for your business and/or brand.

The Three Common Types of Instagram Accounts

Before you start developing your Instagram account name, you need to know where your account falls within the three common Instagram account types. The three types are personal, business, and niche page.

• Personal- a personal account is just like it sounds. It is a personal page where one shares highlights and exciting happenings from their daily life. As far as it relates to a personal brand page (which falls within this category), consider Gary Vee (@garyvee) or Grant Cardone (@grantcardone) as examples of a personal page that is used as an extension of a personal brand.
• Business- a business page is for non-human entities (physical or online business) that will usually post products and/or services for people to discover. If this is your account type, you will want to avoid CO’s, INC’s, or LLCs in your Instagram name.
• Niche Page- These are also known as passion pages. You will want to use such a page to build a recognizable name that people will associate with your brand and your brand only (HUGE). Examples of this type would include our business’ Instagram page (@tenthlegionsolutions) or Jason Stone’s @millionaire_mentor page (one of my favorites).

Name: What People Will Call Your Instagram Page

Obviously, the name that you choose for your Instagram page is crucial. When people search for you, it needs to be easily recognizable. In his book Instagram Secrets, Jeremy McGilvrey specifies nine steps that one should consider in creating their Instagram name (take in account which type of account your page falls under. See my review of IG Secrets here). They are as follows:

1. Pronunciation- It should be easy to pronounce your name Instagram name.
2. Unique- You already know that you cannot take a name already in used. But you also will want to avoid similarities to other business or brands that are on Instagram. You could also get into legal trouble if a brand decides that you have infringed on their intellectual property rights or trademark(s).
3. Periods and/or Underscores- You might have to use these to create a unique Instagram name. But you should not use them excessively.
4. Length- This should not be too long. A good rule of thumb is to make sure that your name and your profile’s full name are not cut off when you search. So, the shorter, the better!
5. Gender/Ethnicity/Religion- Keep these out of your name. The only exception for this is if these relate directly to your niche or brand. If not, then avoid them since it will limit the scope of your potential audience before you even begin.
6. Popular Names- Examples of “popular names” would be Success, entrepreneur, billionaire, etc. Try to keep these and other similar terminology out of your name. These names have a HUGE account already in them, so it would create more of an uphill battle for you from the outset.
7. Relevancy- You want your name to be relevant to the content your account posts. If possible, put your niche’s keyword in the first part of your name. This is a straightforward way to utilize search engine optimization with Instagram.
8. Make it Similar to Your Website- If you do not have a website yet, try to get one that matches or is like your Instagram name. If possible, you should also have an email account associated with your website name (and hence your chosen Instagram name). Think long-term when it comes to your brand.
9. Secure It Across Multiple Platforms- You should NEVER put your whole distribution hopes into one platform, especially one where you have ZERO ownership or control. So, it is relevant to discuss how you need to expand your reach not only on Instagram but also on Facebook, Twitter, Snapchat, YouTube, etc.) As much as possible, try to secure the same name across each of these platforms as much as possible to keep your brand’s consistency intact.

If you follow these guidelines, you will choose a great Instagram name and will be well on the way to success.

Joshua R. McIntyre, M.Div., Th.M.

Founder, Senior Editor

Tenth Legion Solutions

P.S. – If you found the statements from Jeremy McGilvrey in this week’s article interesting, then click here to see my review of his groundbreaking Instagram Secrets book.